Graphic Design

B2B LinkedIn Campaign Assets | IWG

Role: In-House Graphic Designer

The Objective: To design a cohesive series of high-performing social assets for IWG's primary B2B network. The challenge was maintaining a unified corporate brand identity while tailoring individual layouts to different messaging goals.

Key Focuses:

Visual Consistency: Utilizing strict corporate typography and color systems across distinct layout variations.
Real-World Application: Deployed live on IWG’s official global LinkedIn channel, successfully engaging a professional corporate audience.

Multi-Market Campaign Flyers

Role: In-House Graphic Designer (Production & Localization)

The Project: Adapting and formatting core campaign flyers into multiple languages for international distribution.

My Contribution:

Layout Optimization: Managed text-reflow and typography adjustments to ensure visual harmony across different languages
Asset Preparation: Prepared print-ready files adhering strictly to global brand layout systems.

IWG - Regus Global Asset Deployment

Role: In-House Graphic Designer The Project: Development of localized digital and print assets scaled for global distribution.

The Value: Designed to meet strict, overarching IWG brand guidelines while providing flexible layouts for regional marketing teams to deploy across worldwide markets.

Print Layout & Editorial Design

A comprehensive editorial project demonstrating structural grids, advanced typesetting, and tactile design. Focused on a concept wellness brand, this tri-fold layout showcases my ability to balance whitespace with complex text hierarchies, ensuring a seamless and engaging physical user flow.

Key Focuses:

Typography & Grids: Exact alignment, leading, and font pairings tailored for high-end print.
Physical Hierarchy: Designing content intentionally across folding panels to guide the reader's journey.